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Dana Weissman is a Senior Associate at Fehr & Peers with a focus on multimodal safety and active transportation planning. Dana has led high-profile Vision Zero technical analysis and project prioritization efforts for communities large and small across the US, employing a data-driven approach to better understand roadway collisions and key factors that contribute to them. Through partnerships with planners, engineers and epidemiologists, Dana has built consensus around preferred investment strategies that prioritize locations with the most need for safety improvements based on unique conditions and concerns. She oversaw the development of statistical models to identify primary collision types and led research into the effectiveness and cost of various engineering measures proven to reduce collisions. Dana has presented on Vision Zero and other innovative safety strategies at conferences across the United States, and her work has won TRB, ITE and APA awards. In addition to her project work, Dana currently serves as the Operations Manager of the San Francisco office, where she is responsible for office performance, recruiting and staff development.