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October 20, 2021, 09:15 PM

Words Kill, Words Matter: Framing Vision Zero in Media and Marketing

A talk by Cory Epstein, Tom Flood, Lauren Pine, Kea Wilson and John Yi
Transportation Alternatives, Rovélo Creative, Families for Safe Streets, Streetsblog & Los Angeles Walks

You've seen it before. Commercials with cars doing donuts down dense city streets. PSAs telling pedestrians it's on them, not drivers, to avoid being hit in a crash. Car culture shows no signs of slowing down, and has a firm grip on how the safe streets movement appears in mainstream media and marketing. Join this panel to hear from experts on just how pervasive this grip is, how we begin to relinquish it, and how to successfully frame and move the needle on Vision Zero through the media and marketing.

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